Actuality Apparel was born from my lifelong love of flashy, sarcastic graphic design—a passion I never thought I could turn into a career.

That changed on September 27th, 2024, when Hurricane Helene sparked a fire in me. By November 6th, 2024, that spark had become an inferno, and I was determined to use my artistic talents and sharp wit to combat the misinformation flooding our world. I began creating bold, blunt designs, intent on creating everything from tees to mugs, but I couldn’t stop there.

I wanted the business itself to reflect the values behind the message.

So, I dove into researching print-on-demand services, ethical suppliers, and sustainable practices to build a company that walks the talk.

Still, I felt like I could do more and that’s when the final piece fell into place: a profit split that ensures 30% goes to the artist, 30% to non-profits, 30% to community outreach, and 10% reinvested into growing the business.

This isn’t just a company—it’s a movement, fueled by sarcasm, art, and a commitment to making a real impact.